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Table of Contents
The short answer
Venue, format and getting the right twenty people in the room.
Why it matters
Most teams treat this as an afterthought and then wonder why results plateau. Getting it right early costs almost nothing; fixing it later costs months.
How to do it
Start small, measure one thing, and iterate weekly. Write down what you expect to happen before you act, so you can tell the difference between a good decision and a lucky outcome.
What to avoid
Copying a template built for a different market, and optimising a step that is not your actual bottleneck.
Next steps
Pick one item from this article and complete it this week before moving on to the next.