Startup Case Studies 9 min
CRED Case Study: How a Credit Card App Became a Fintech Platform
CRED started with a simple idea of rewarding people for paying credit card bills on time. Discover how the fintech startup expand…
Topic
#startup case study
Practical guides on fundraising, growth, compliance, marketing and building a startup in India.
Startup Case Studies 6 min
Nykaa Case Study: How a Digital-First Beauty Startup Built an Omnichannel Brand in India
Explore the Nykaa case study, including its business model, marketing strategy, content approach, omnichannel growth and key less…
Startup Case Studies 9 min
Zepto IPO Case Study: Growth, Losses and the Road Ahead
Zepto has grown rapidly to become a major quick-commerce company in India. Its IPO journey highlights the challenge of balancing…
Startup Case Studies 8 min
Rapido Marketing Strategy: How It Grew in India
Rapido started with a simple idea: make short-distance travel easier and more affordable. Here’s how its marketing, pricing, loca…
Startup Case Studies 9 min
boAt Case Study: How an Indian Startup Built a Youth-Focused Consumer Brand
The boAt case study shows how Aman Gupta and Sameer Mehta built a youth-focused consumer electronics brand by combining affordabl…
Startup Case Studies 12 min
Zerodha Case Study: How Two Brothers Changed Indian Stockbroking
How did two brothers change India's stockbroking industry? Explore the Zerodha case study, covering its history, pricing strategy…
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