Alter Bikes Founder Success Story

Here is a question most people never ask themselves seriously enough.

Why are you still burning petrol for a 5-kilometre commute?

The team behind Alter Bikes asked that question — and then did something about it.

They saw what was happening on India's roads: fuel costs climbing every year, traffic getting worse, air quality deteriorating, and millions of perfectly capable cyclists sitting on unused bicycles in their homes. And they saw what was happening in the EV space: electric cycles that were either priced for the luxury market at ?1.5 lakh and above, or so cheaply assembled that they died within a season.

The middle — a genuinely good electric cycle that a regular Indian family could afford, that would last, that would actually handle Indian roads and terrain — was almost empty.

So they built Alter E-Vehicles. And launched it under the name the community came to know it by: Alter Bikes.

The mission was simple enough to fit on a single line, and they put it right there on their homepage: "We are committed to the mission of modifying and delivering satisfactory products with a commitment to quality and care of every budget."

Care of every budget. That phrase isn't marketing language. It is the entire business philosophy in five words.

What They Built

Alter Bikes is a D2C (direct-to-consumer) electric cycle brand that sells entirely through its own Shopify store — no middleman, no markup chain, no dealer margins passed on to the customer. That model is why a cycle that costs Rs.50,000 retail elsewhere goes out the door at Rs.24,840 from Alter Bikes. Up to 65% off. Not a sale. That is the actual everyday price when you cut out the distribution chain.

The range covers three core needs:

For the everyday commuter — Electric cycles starting at Rs.21,000 that handle city roads, moderate inclines, and daily 10–25km commutes without drama or sweat. Removable lithium-ion batteries, 36V 250W BLDC hub motors, 95% pre-assembled so you're riding within minutes of delivery.

For hilly terrain — The 005 PRO model with a 500W motor was specifically designed for places like Shimla, Dharamsala, Mussoorie, and Nainital. Because a 250W motor on a Himachal hill is not a commute. It is a workout you didn't sign up for. The 500W version climbs those hills the way a petrol bike does — without the petrol.

For kids — The Hanzor range. A proper 20" kids electric cycle with a 24V 250W BLDC hub motor and inbuilt lithium-ion battery. Safe, sturdy, fun. For the parent who wants their child's first experience of independent riding to be electric — because that child will grow up thinking of electric as completely normal, not futuristic.

And then there's the thing that makes Alter Bikes genuinely unique in the Indian market — the hub motor kit.

The Idea That Change Everything

You don't need to buy a new cycle.

If you already have a bicycle you love — a mountain bike you spent good money on, a city cycle that still has years in it — Alter Bikes sells you a motor kit to electrify it. Starting at ?7,950.

Hub motor kits that bolt onto any standard bicycle wheel. 250W for flat terrain. 500W for hills. Single-speed for simplicity. Multi-speed for control. Keyless start for those who want it.

In thirty minutes and Rs.7,950, your old bicycle becomes an e-bike.

That idea is what separates Alter Bikes from every other electric cycle brand in India. They are not just selling new products. They are extending the life of what people already own. They are making electric accessible to the person who can't spend Rs.25,000 on a new cycle but absolutely can spend Rs.8,000 on a motor kit.

That is what "care of every budget" actually looks like in practice.

Numbers

Why Riders Love It

"I installed the motor kit on my old mountain bike. It feels like a brand-new e-bike. Installation was straightforward and I ride to work without breaking a sweat."

"This kit exceeded my expectations. I ride through hilly terrain and the motor handles it with ease. I've already recommended it to two friends."

"I had a few questions before buying and customer service was super helpful. The kit arrived quickly and works like a charm."

"I now go further and faster without tiring out — worth every penny."

Product Range

Electric Cycles
002S-FLY · 003PRO · 003PRO-I (with indicators) · 013 PRO · 005 PRO (hilly terrain) · Hanzor Kids Range

Hub Motor Kits
002S Single Speed (Rs.7,950) · 002S 40H · 013 PRO Multi Speed · 035 PRO 350W · 037 PRO 350W (keyless) · 005 PRO 500W · 036 PRO 350W

Batteries & Chargers
Soft Pack · Hailong Case · Fast Chargers — 7.8Ah to 15.6Ah

Spare Parts
Spokes · Free Wheels · Gear Sets · Accessories

The Bigger Picture

Every Alter Bike sold is a petrol trip that didn't happen. Every motor kit fitted is a working cycle given a cleaner second life.

India's air quality problem is not going to be solved by one brand. But it is going to be made incrementally better by every person who replaces a petrol commute with an electric one. And the only way that happens at scale is if electric is affordable. Genuinely affordable. Not "subsidised by a scheme" affordable. Just — actually priced for a regular Indian household.

That is what Alter E-Vehicles built Alter Bikes to be.

A brand for real roads. Real budgets. Real commutes. And a future where the bicycle you already love can be part of the solution.

Three Things To Know Before You Buy

Already have a bicycle? Start with a hub motor kit from Rs.7,950 before buying a new cycle. You might not need to spend more.

Live in a hilly area? Don't buy a 250W model. The 005 PRO at Rs.45,360 with its 500W motor is built for your roads. The price difference is worth it.

First time buying online 30-day returns, free return shipping, no restocking fee. Alter Bikes wants you to buy with complete confidence — and return easily if you don't love it.